How do you turn a 12-day broadcast marathon of "The Simpsons" into a social media phenomenon? You live-tweet the entire thing, of course! To amplify the #EverySimpsonsEver event on FXX, a full-on replica of the Simpsons living room was created, stocked with Duff beer, Krusty memorabilia, and a team of dedicated content creators. For 12 days straight, they live-tweeted 24 hours a day, uniting fans around the record-setting marathon.