Creative Director | Integrated Campaigns | Culture-Driven Storytelling:

As a Creative Director, I thrive in fast-moving agency environments where ideas must be bold, culturally fluent, and strategically sound. I bring deep experience concepting and leading integrated campaigns across platforms—TV, digital, social, experiential, influencer, and emerging spaces like Web3 and AI. I’m passionate about embracing new technologies not as gimmicks, but as tools to create smarter, faster, and more resonant creative that truly connects.

From launching Ally Bank and Sprite’s global identity at BBH, to reimagining JetBlue’s brand voice at JWT, to leading Nike US Digital at R/GA, I’ve helped major brands show up in culture with clarity and purpose. Most recently, at Cashmere Agency, I partnered with Google, Amazon, and Jack in the Box to create campaigns that blended storytelling with tech and cultural insight.

Now running Rob Ras Creative Collective out of LA, I continue to work with agencies and clients on everything from brand development to campaign execution. I build ideas that move culture and deliver results—and I know how to build the teams to make them happen. I’m ready to bring that experience to a full-time creative director role at an agency where great work and great people go hand-in-hand.

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  • Creative Director │ Cashmere Agency
    Sept 2020 – Jan 2023
    Jack in the Box, Google, DNC, Sun RIse Hard Seltzer, Taco Bell, Amazon, TikTok, FX, RXBAR, Hulu, FX, CBS, Michelob Ultra, Cashmere Originals, OneOpp.org


    Creative Director, Brand Collaborator     │ ROBRAS Creative Collective
    Jan 2016 – Present
    Twitter, Google/B-reel, Kia/D&G, Infiniti/CP+B, Ford/GTB, NFL/Troika, Under Armour/CP+B


    Chief Creative Officer │     Story Worldwide, New York
    Jan 2013 – Jan 2016
    Lexus, Unilever, General Mills, USA, Starz, FX Network, SEI Financial, Beech-Nut Nutrition


    Chief Creative Officer │     Tribal, New York
    Jan 2010 – Aug 2012
    Viacom, IMG, Reebok, Intel, Advil, Hiscox Insurance, Ketel One, Guinness


    Executive Creative Director, Innovation │     BBH, New York
    Dec 2008 – Oct 2009
    Ally Bank, Sprite, Westin Hotels, Axe


    Global Executive Creative Director │     RGA, New York
    Aug 2007 – Dec 2008
    Nike Running, Training, Womens, Basketball, Football, Soccer, Golf, Pro, Sportswear, SB, Niketown, Nike ID, Nike+, Nike.com


    Creative Director / Executive Creative Director │     JWT, New York
    May ‘05 - July ‘07
    JetBlue, Smirnoff, HSBC Bank, Rolex, Ad Council


    Senior Art Director     │ W+K, New York
    Jan 2002 – April 2005
    Nike, Brand Jordan, ESPN, Sega, Sharp


    Associate Creative Director     │ McClain - Finlon, Denver
    Aug 2001 – Jan 2002
    Red Robin, Sprint, Johns Manville, Breckenridge Ski Resort


    Art Director     │ W+K, Portland
    Jan 1998 – July 2001
    Nike, Coca-Cola, Diet Coke, Power Bar, Indy Racing


    Design Director │ W+K, Portland
    Sept 1994 – Dec 1997
    Nike, Coca-Cola, Diet Coke, Microsoft, Miller Brewing/MGD

  • D&AD

    One Show, One Show Interactive, One Show Entertainment

    Cannes Lions: Cyber, Film, Design, Media, Promo, Radio

    Communications Arts

    International Andy Awards

    Clio Awards: Content & Contact, Integrated, Interactive, Television

    AICP & Next Awards

    Art Directors Club

    London International Awards

    Effie Awards

    Mobile Marketer Awards

    New York Festivals

    Webby Awards

    GameSpot Game Awards

    Ad Age Book of Tens: Best Non-TV Campaign of the Decade

    One Show Best of the Digital Decade, 5x Nominee

    Wunderman Award Winner '12

    ADC, Board of Directors '08 -'12

    CRC Ad Council, Board of Director '09 -'12

    International Academy of Digital Arts and Sciences (IADAS)

    NYTimes Magazine cover article “Multiscreen Mad Men”

    I’m an active public speaker and is available with notice. Past appearances include SXSW Interactive Festival, Engage Talk NYC, Advertising Week, the Clio Awards, NY Festivals and the Content Marketing Summit.

  • Here is a short list of recent collaborators.
    Emails listed below, phone numbers available by request.

    Kristen Knape (she/her)
    Executive Director of Strategy / The Woo
    kristenknape@gmail.com

    Aaron Ni’jai Johnson (he/they)
    Senior Cultural Strategist / Cashmere Agency
    nijai.photo@gmail.com

    Kirk Cheyfitz (he/him)
    Founder, CEO / Story
    kirk@kirkcheyfitz.com

    Jesus Manteca (he/him)
    Senior Strategist, Social & Digital / Cashmere Agency
    jesusmanteca@gmail.com

    Jayanta Jenkins
    Head of Brand & Marketing / Virgin Galactic
    jayanta.jenkins@gmail.com

    Raisa Berger
    Co-Founder & CCO / Lorem Labs
    raisa@loremlabs.co

    Hunter Simms (he/him)
    Creative Director / Hunter S. & Thompson
    huntersandthompson@gmail.com

    Gustavo Sarkis
    Chief Creative Officer / BBDO SF
    contato@gustavosarkis.com

    Sherina Florence
    Group Creative Director / 72 & Sunny
    sherinaflorence@gmail.com

    Alistair Campbell
    Account Director / B-Reel, W+K, Nike
    alistaircampbell503@gmail.com

    Sam Schoenfield
    Founder / Beach Berry Consulting
    sam.schoenfield@gmail.com

    Kolby Slocum
    Head of Integrated Production / VML, NY
    kolbyslocum@gmail.com