
How do you turn a 12-day Simpsons marathon into a social media phenomenon? You live tweet it, of course. In an effort to unify fans during the #EverySimpsonsEver event on FXX, we created the @EverySimpsons account and tasked social editors to live-tweet the entire marathon.
Jordan carried himself every moment as a warrior ready to do battle. This combined with tattoo/scarification like laser markings on the shoes reminded me of the face and body tattoos of the Maori. We covered Jordan entirely with the icons, even his face, hands and feet as these, along with his shoes, where his weapons of choice.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.