It took the longest-running scripted TV show to pull off a record-shattering Twitter marathon.
Make it stand out.
How do you turn a 12-day Simpsons marathon into a social media phenomenon? You live tweet it, of course. In an effort to unify fans during the #EverySimpsonsEver event on FXX, we created the @EverySimpsons account and tasked social editors to live-tweet the entire marathon.
Armed with audience insights and some deep Simpson’s know-how, I led a team of 12 writers, designers, community managers and strategists to develop a highly detailed content calendar that included hundreds of pieces of episode-specific graphics, memes, quizzes, gifs and trivia, all designed to spark real-time engagement to drive tune-in to the marathon.
In addition to this round-the-clock publishing schedule, we live-tweeted the entire marathon non-stop; 24 hours a day for 12 days straight.
10,000 tweets and zero breaks later, the #EverySimpsonsEver live tweet inspired nearly half a million tweets from the fans. For the duration of the marathon, FXX was the most watched cable network among P18-49, reaching 14.1M adults and 24.9M total viewers.
